Taiwan’s 2024 Automobile Sales by Segment

Taiwan’s automobile market in 2024 decreased by 4.0% from the previous year but remained at a high level of over 450,000 units. Passenger car sales fell below the previous year’s results across the board, with double-digit declines in all segments except D/ large/ high-end. On the other hand, small SUVs hit a new record high, while midsize and large SUVs remained at a high level, although the pace of increase slowed. Sales of premium brands also increased by 2.8% year-on-year, exceeding 100,000 units for the second consecutive year. In addition, sales of light commercial vehicles increased by 4.2% to nearly 55,000 units, driven by sales of small vans.