Copyright FOURIN, Inc. 2023
Honda Motor’s Recent Production and Sales Results in ASEAN
ASEAN is the most important overseas market for Honda Motor after North America and China, but the automaker’s market share has been sluggish in the region in recent years. Honda’s combined market share in the five major ASEAN markets peaked at 14.3% in 2017 but has continued to decline ever since, dropping to 9.7% in 2021. Honda aims to revive sales from 2022, by launching the fully redesigned BR-V and HR-V SUV models in Indonesia, and by expanding its HEV lineup in Thailand and Malaysia.