Copyright FOURIN, Inc. 2023
Mazda Motor’s Business Activities in ASEAN in YTD June 2021
Mazda’s vehicle sales in ASEAN (six countries) in 2020 fell 20.4% year-on-year to 90,000 units due to the spread of the new coronavirus infection, but the automaker’s market share increased 0.3 pp to 3.5%. Sales in Thailand declined 32.5% to 39,000 units and fell 1.5% to 32,000 units in Vietnam. In contrast, sales rose 4.2% to 12,000 units in Malaysia.
Sales in the first half of 2021 increased 28.2% year-on-year to 42,000 units. Sales in Thailand, Mazda’s largest market in ASEAN, increased 22.7% to 19,000 units, and the automaker’s market share went up 0.4 pp to 5.1%. Mazda has set its sales target for 2021 in Thailand at 50,000 units, up 27.3% from the previous year, carefully taking into account the impact of the new coronavirus. In addition to strengthening marketing and aftersales service to achieve its target, Mazda plans to release a new model in Thailand in the second half of 2021. Details of the new model have not been revealed, but Mazda received approval from Thailand’s Board of Investment for investment incentives for PHEV and BEV manufacturing in November 2020, so there is a possibility that the new model will be the MX-30.