Considering the Synergies of the Honda-Nissan Business Alliance Concept in Asia

On March 15, 2024, two Japanese automakers Honda Motor and Nissan Motor announced that they have signed a memorandum of understanding to conduct specific discussions toward forming a strategic partnership regarding the electrification and intelligence of automobiles. At the press conference held on the same day, two specific areas of collaboration were raised in-vehicle software platforms, and mutual complementarity between BEV core components and products, but the two companies also expressed the possibility of collaboration in a wide range of other areas. From this perspective, this article considers the synergies that the business partnership concept would bring to the Asian business activities of two companies. Since there are currently some details that are unclear and uncertain, this article will list possible areas of cooperation, rather than giving a detailed analysis.