Overview of Jordan’s Automobile Market in 2022

Automobile sales in Jordan increased by 16.4% to 34,543 units in 2022. Although at last sales rose above the 30,000-unit level where it remained since 2018, demand remains at about half of the 60,000-70,000-unit level of the 2010s. Looking at sales by brand, Toyota maintained its lead with 13,833 units, an increase of 19.5%. Toyota controls 40% of the market, but the rise of Chinese automakers has been noticeable in recent years. Sales of SAIC Motor’s MG went up by 62.5% year-on-year to 1,859 units, and Chana also entered the top 10.

Jordan’s automobile sales from January to March 2023 was 7,046 units, an increase of 6.6% compared to the same period last year. It is likely that annual sales will reach 40,000 units.

Jordan's free zones are major hubs for automobile imports where imports of BEVs are increasing. According to local news sources, the sales volume of BEVs in 2022 was 16,000 units, but this figure includes vehicles which were re-exported to third countries. Domestic sales are estimated to be around 1,000-1,200 units. Meanwhile, plans to install 10,000 charging stations in Jordan do not appear to be progressing, which could hinder the spread of BEVs.