Copyright FOURIN, Inc. 2023
Gogoro: Professing Strength in In-house Powertrain Solutions Such as Swapping Batteries and Drive Units
As of February 2022, Gogoro was marketing four series of BEV motorcycle products, the Gogoro 1, Gogoro 2, Gogoro 3 and Gogoro VIVA. After launching the high-end 1 series as the first model, Gogoro has added the 2 series, 3 series and VIVA models with lower selling prices. The downward expansion of its product lineup has been a feature of Gogoro's product strategy so far.
All models developed by Gogoro use swappable batteries, with the 1, 2 and 3 series and VIVA’s advanced grades powered by two batteries, but the VIVA’s basic grade only powered by one battery. To swap batteries users need to subscribe to a battery subscription service, and a monthly fee is set according to the amount of battery used and the distance traveled.
Gogoro: Product Overview
Product Lineup・As of February 2022, Gogoro had four series of BEV motorcycle products: Gogoro 1, Gogoro 2, Gogoro 3 and Gogoro VIVA. - All models are scooters. - Each series has high-performance grades, "Plus," "GT," and "S," so the overall lineup consists of four models each having four grades which is a total of 16 grades. - The Gogoro 1 was launched in January 2015, the Gogoro 2 in May 2017, the Gogoro 3 in May 2019 and the Gogoro VIVA in September 2019. Starting with the high-end Gogoro 1, the product prices of subsequent models have been lowered in order to expand the range of low-priced products. - In terms of Taiwanese vehicle classification, the 1, 2 and 3 series are normal heavy-duty products equivalent to 50-250cc class gasoline vehicles, and the VIVA is normal light-duty product equivalent to 50cc-or-less class gasoline vehicles.
Battery Subscription・Gogoro has introduced a monthly subscription service for the usage of its battery swapping system. - It is a leasing service, and users can choose from various plans. - The rate plan uses a pay-per-use system in which charges are added according to the amount of battery used or the mileage based on the monthly basic charge. It has a complicated billing system, some plans have discounts applied, while others do not offer either pay-per-use or discounts.
Pricing of Battery Subscription
|Plan (No. of Batteries)||Basic Monthly Fee||Pay-per-use||Discount (Coupon)|
|Unlimited distance||Light use (1 & 2)||299 TWD||2.3 TWD/Ah||-200 TWD / month|
|Heavy use (2)||1,199 TWD||2.3 TWD/Ah||-3,000 TWD / month|
|Heavy use (1)||499 TWD||2.3 TWD/Ah||-1,300 TWD / month|
|Unlimited riding (2)||1,199 TWD||None||None|
|Unlimited riding (1)||499 TWD||None||None|
|Specified distance||315km plan (2)||499 TWD||Up to 315km: None From 316km: 2.5 TWD/km||None|
|630km plan (2)||799 TWD||Up to 630km: None From 631km: 1.5 TWD/km||None|