Copyright FOURIN, Inc. 2023
Audi’s 2021 Sales Results in Japan
Audi's vehicle sales in Japan increased 1.0% year-on-year to 22,535 units in 2021. In 2020, when many foreign brands decreased by around 15-20% in Japan, Audi’s rate of decline was relatively small at 7.9%, maintaining a sense of stability among brands with an annual sales scale of over 20,000 units.
In January 2022, Audi announced its e-tron strategy to promote electrification in the Japanese market. In Japan, the automaker intends to phase out the sales of conventional vehicles by 2033. The Q4 e-tron, a compact SUV, is scheduled to go on sale in the fall of 2022. It is positioned as a strategic model that will be the axis of Audi’s future e-tron strategy. Regarding conventional models currently on the market, plans are under way to eliminate them from the market by equipping them with MHEV technology and discontinue the sales of diesel models.