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Subaru’s 2023 Sales Results of Automobiles in Japan

Subaru’s automobile sales in Japan in 2023 increased by 5.1% from the previous year to 106,002 units. Although sales started to increase for the first time in six years, the automaker’s market share decreased by 0.2 point to 2.2%.

In the standard vehicle segment (above 660cc), the two models that saw a particularly large increase from the previous year were the fully remodeled Crosstrek (renamed from XV) and the Impreza, which increased by 69.4% year-on-year to 23,856 units and by 17.3% to 10,511 units, respectively. In addition, two e-BOXER-equipped vehicles rose significantly, the Crosstrek went up 2.4 times to 23,283 units, and the Impreza surged 4.8 times to 5,866 units.

The light vehicle segment (660cc and below) dropped by 16.6% year-on-year to 16,204 units, the first decrease in two years. As of February 1, 2024, regarding in-house manufactured models, Subaru vehicles were shipped in about two months, so it seems that the impact of the semiconductor shortage is easing. However, Daihatsu Motors, one of Subaru’s OEM suppliers of light vehicles, has suspended shipments, raising concerns about timely delivery.

Graph: Subaru: Sales Volume of Automobiles and Market Share in Japan (2018-2023)Graph: Subaru: Monthly Sales Volume of Automobiles in Japan (Jan. 2021-Dec. 2023)
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