BYD in ASEAN Targets Entry and SUV Markets

In recent years, BYD has been expanding its market share within the ASEAN region, specifically in Thailand, Indonesia, and the Philippines. While these nations are geographically adjacent, their automotive market structures vary, with differing high-demand segments and models. Consequently, the vehicle lineups deployed by BYD also differ. On the other hand, looking at BYD’s 2025 sales performance by segment, the combined share of A/B segments and mid-to-large SUVs was high in all of these countries (accounting for 90% in Thailand, 80% in Indonesia, and 60% in the Philippines). This suggests that BYD possesses some form of competitive advantage in these specific segments.