Recent Sales Performance of MINI in the Japanese Market

MINI, owned by German automaker BMW, has begun revamping its product lineup in Japan from the second half of 2023. In November 2023, it launched the Countryman, a fully remodeled Crossover. The 3-Door and 5-Door MINIs, core models of the brand, underwent complete overhaul in March and June 2024 respectively. Due to the full-model change, the name was changed to Cooper. Furthermore, in June 2024, the exclusively BEV model Aceman was released.