Askoll EVA: Seeing Sluggish Sales in the Face of Fierce Competition in Italy

Italy's Askoll EVA, founded in 2014, is Europe's second largest BEV motorcycle manufacturer, following Spain's Scutum Logistic, which sells Silence brand BEV scooters. Askoll EVA is part of the electric mobility business of Italy's Askoll Group, whose main areas of expertise are electric pumps and motors for home appliances. The eS series was launched in 2015, focusing on sales mainly to delivery companies such as postal, pizza chains and home delivery operators in Italy and other European countries. The EVOlution series was introduced in 2019 followed by the NGS series in 2020, expanding retail sales of products for personal use. As a result, the ratio of retail sales to all sales increased from 38.3% in 2019 to 59.6% in 2020. In addition to electric scooters, Askoll entered the electric bicycle segment, which is seeing a surge in demand in Europe, in 2019, and also entered the micro-mobility electric scooter segment in 2021. Sales of BEV scooters in Europe expanded to just under 6,000 units in 2019 but fell under 4,000 units in 2020 due to the impact of COVID-19. In 2021, product sales for private use are expected to remain below 4,000 units due to growing market presence of price-competitive Chinese BEV motorcycle makers NIU and Vmoto (Super SOCO).

Askoll EVA/Askoll Group: Company and Electric Mobility Business Overview

Askoll EVA’s Company Overview

・Askoll EVA, the electric mobility business of the Italian Askoll Group, was founded in 2014 and listed on the Italian Stock Exchange in 2018. ・In the electric mobility sector, Askoll EVA entered the electric scooter segment in 2015, the electric bicycle segment in 2019, and the electric kick scooter segment in 2021. ・In its main market Europe, in addition to sharing service providers such as Cooltra, Askoll EVA’s focus was on fleet sales to delivery companies such as postal, pizza chains and home delivery operators before. However, in recent years, the company has shifted its focus to retail sales to individuals. In the coming years, the company plans to explore markets in the United States, Canada, Latin America, India, and the Middle East.

Askoll EVA’s Major Fleet Customers

Askoll Group’s Company Overview

・The Askoll Group was founded in 1978 as a manufacturer of electric pumps for aquariums. The company entered the household drainage pump sector in 1986 and the HVAC sector in 2000. In 2008, Askoll Group acquired Emerson’s European home appliance motor business Emerson Appliance Motors Europe, becoming a global business with operations in Europe, Brazil, Mexico, China and elsewhere.

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