Copyright FOURIN, Inc. 2023
Honda Motor’s 2022 Sales Results of Automobiles in the United States
Honda Motor's vehicle sales in the United States in 2022 dropped 32.9% year-on-year to 983,507 units, falling below 1 million units for the first time in 25 years since 1997. Honda's monthly sales in the United States fell below the same month last year for 17 consecutive months until December 2022 due to supply disruptions of parts, mainly semiconductors.
Mamadou Diallo, Senior Vice President of auto sales of American Honda Motor, said that mass-market vehicles such as the Accord, Civic and CR-V have been hit hard by parts supply problems. As a result, it was not possible to take advantage of the introduction of new models such as the fully redesigned CR-V and HR-V, and the revived Acura Integra in 2022. Senior Vice President Diallo said that in 2023 Honda will be able to start with approximately double the inventory on hand of 2022 thanks to the easing of supply disruptions. In addition to the new models launched in 2022, additional new models are slated to be released 2023, so sales are expected to reach 1.3 million units by the end of the year. Through collaboration with GM, sales of BEVs in the North American market are scheduled to begin in 2023.
Honda's average sale price per vehicle was above the same month of the previous year throughout 2022. Although incentives per unit were kept low, the operating profit margin of the automaker’s North American business has been declining which means that rising average sale price brings little benefit for Honda.