Toyota Motor’s Domestic Market Strategy Strengthens Volume-selling Compact Cars, SUVs in 2020

In June 2019, Toyota announced it will start the parallel sales of all models at all dealerships in Japan in May 2020 (previously, the policy was planned to be implemented between 2022 and 2025). Along with this policy, Toyota plans to reduce the number of models sold in the country by the mid-2020s. Looking at the new models released in 2019, the RAV4 was reintroduced in Japan for the first time in three years in April, and the Supra was revived for the first time in 17 years and released as the GR Supra in May. In September, Toyota launched the Corolla and Corolla Touring as the successor models of the Corolla Axio (sedan) and Fielder (station wagon) (currently, new and old models are sold together). Three out of the four models were developed by Toyota, but GR Supra is the model developed through a comprehensive partnership with BMW. It shares the basic mechanism with the BMW Z4. In addition, three new models launched in October-December 2019 are models that made full use of the development resources of group companies.

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