Toyota’s India Operations Target 10% Passenger Vehicle Market Share by 2030

Toyota Motor aims to expand its passenger vehicle market share in India to 10% by 2030. In 2025, sales grew 17.1% year-on-year to 351,000 units, bringing its market share to 7.8% (up 0.8 percentage points). To reach its goal, the company needs to gain an additional 2.2 percentage points in market share. In terms of volume, this requires an increase of at least 100,000 units (based on the 2025 passenger car market of 4.49 million units × 2.2% = 99,000 units), with even more needed when accounting for overall market growth. However, the average price of Toyota’s core products is 1.5 to 2 million INR, which is relatively high for the Indian market. Since sales volume is unlikely to double in the short term, the most realistic scenario for growth is through the expansion of its product lineup.