Philippines: Automobile Market Projection for 2026

The automobile sales in the Philippines for 2025 are projected to reach approximately 470,000 units, remaining on par with the previous year. While most models showed a growth trend, this was offset by a decline in sales of the Toyota Vios, the market’s best-selling model. Furthermore, concerns over the impact on household finances due to additional US tariffs (19% tax rate) and a “wait-and-see” approach by consumers—who wish to wait until policy interest rates hit the lowest level before committing to auto loans—are also considered factors that hindered market growth.