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Mazda: 2019 Sales In 6 ASEAN Countries Decreased By 15.6% Due to Economic Stagnation, Aiming for Sales Recovery With CX-30 In 2020
Mazda's 2019 sales in 6 ASEAN countries fell by 15.6% year-on-year to 113,000 units, and the market share fell by 0.5 pp to 3.2%. In Thailand, the sales fell by 17.5% year-on-year to 58,000 units because of the market conditions deteriorated due to tightening of automobile loans and other factors. In Malaysia, it also decreased by 27.4% to 12,000 units. In Vietnam, the CX-8, which was first launched in ASEAN in June 2019, added 2,508 units, maintaining the same level as the previous year at 33,000 units. In 2019, Mazda launched the 7th generation product group by introducing the new Mazda3 in ASEAN countries, but any models equipped with the next-generation petrol engine SKYACTIV-X have not been released yet there.
In 2020, sales declined due to the suspension of business at dealers after March 2020 when the COVID-19 pandemic spread. The sales volume from January to May decreased by 52.5% year-on-year to 13,000 units in Thailand, by 45.7% year-on-year to 7,963 units in Vietnam, and by 53.5% year-on-year to 1,020 units in Indonesia. The most recent decline in Thailand has been slowing down from April 2020 (1,012 units, fell by 83.4% year-on-year) to May (1,602 units, fell by 61.7% year-on-year). Under such circumstances, the president of Mazda Sales (Thailand) has announced that the company will open 10 new dealerships since Mazda assumes Thailand has passed the worst point of the COVID-19 pandemic.
Mazda has introduced the CX-8 model in the latter half of 2019 and the CX-30 model after January 2020 in ASEAN countries. It is also expected that the new BT-50 model will be launched in the ASEAN market in the future (the release date in ASEAN is undecided yet as of July 2020). It seems that Mazda is aiming to recover from the pandemic by increasing sales of new models.