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Mazda Motor’s 2023 Sales Results of Automobiles in Japan

Mazda Motor's 2023 automobile sales in Japan increased by 10.3% from the previous year to 177,864 units. After hitting the lowest level since 1970 in 2021 due to the impact of the semiconductor shortage, sales volume began to rise in 2022 as the semiconductor shortage eased in the second half and new models entered the market. In 2023, SUV sales were strong, with double-digit growth.

SUVs showed a significant increase of 22.9% year-on-year to 94,071 units, while the sedan / hatchback category decreased by 7.5% to 37,450 units, and sporty models dropped by 37.5% to 5,991 units. The ratio of SUVs among standard passenger vehicles increased by 8.0 points to 68.4%. In addition to the CX-60, a new large product group was launched in September 2022 with sales of the CX-8 and CX-30 expanding significantly.

The CX-60 was sold throughout the year, increasing sales by 4.1 times to 23,941 units. Sales of models in the latter half of their product life cycles also performed well, with double-digit increases. Sales of the CX-8, whose production ended in December 2023, increased by 32.8% to 17,181 units, and sales of the CX-30, which was launched in 2019 more than four years ago, went up by 11.4% to 18,016 units. On the other hand, overall sales of the sedan / hatchback category decreased. Although sales of the Mazda3 and Mazda6 went up, but sales of the Mazda2 decreased significantly. The sporty Roadster model dropped significantly compared to the previous year's results for both the soft top model (4,553 units, down 38.1% year-on-year) and the hard top model (1,438 units, down 35.9% year-on-year). Sales of light passenger vehicles rose by 17.3% to 35,305 units, slightly increasing its market share.

Graph: Mazda Motor: Sales Volume of Automobiles by Registration Type and Market Share in Japan (2018-2023)Graph: Mazda Motor: Monthly Sales Volume of Automobiles in Japan (Jan. 2021-Dec. 2023)
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