Sales Performance of Former FCA Brands in the Japanese Market in 2023

This report summarizes the recent trends of Stellantis’ brands (Fiat / Abarth / Alfa Romeo / Jeep) that formerly belonged to FCA in the Japanese market. Sales volume has been around 20,000 units per year, of which the Jeep Wrangler and the Fiat 500 made up about half. In 2023, total sales decreased by 2.1% from the previous year to 19,497 units. The four brands’ share of foreign brand cars decreased by 0.3 percentage points to 7.9%, due to a decline in sales of the Fiat 500 as it’s reaching the end of its model year.