Sales Trends of MINI in Japan

MINI’s sales volume in Japan rose by 11.6% year-on-year to 19,000 units in 2025, lifting its market share among foreign brand vehicles to 7.9%. The year 2025 was also positioned as the first year in which the effects of the product lineup refresh were felt year-round, rebounding from the decline in 2024 during the product transition period and demonstrating a recovery in brand power. However, sales in the January–March 2026 period dropped by 6.0% yearon- year to 4,479 units, making the sustainability of this recovery trend the next focus.