Jaguar Land Rover Focuses on ACES, Strengthens Technical Capabilities

Jaguar Land Rover (JLR) has set “Destination Zero” (zero accidents, zero emissions and zero traffic congestion) as a strategic goal in an effort to strengthen technological development in four fields autonomous, connected, electric and shared which are collectively abbreviated as ACES. The company is promoting initiatives to foster and expand related businesses.

Looking at the autonomous field, the company is proactively using the R&D support system of the UK government to test connected autonomous driving. In addition to cooperating with Waymo to jointly develop self-driving vehicles based on the Jaguar I-Pace, the company also aims to establish self-driving technology that is well received by users. I-Pace is intended to be used by automated fleet mobility services by Waymo in the future.

In the connected field, JLR has participated in a project supported by the UK government to verify the effects of V2X and 5G services. The company is focusing on providing cloud-based connected services using the current I-Pace, and working with BlackBerry to develop next-generation connected car platforms and related software. The two companies also intend to enhance cyber security.

With regard to electrification, all new models to be launched after 2020 will be equipped with an electric drivetrain. JLR plans to introduce a new architecture, the MLA (Modular Longitudinal Architecture), which will be shared by BEV, PHEV and MHEV models. Automobiles based on the MLA platform, which is intended for vehicles equipped with a vertical engine, are scheduled to be launched from 2020. An electromechanical drivetrain unit, which is jointly developed with BMW, is scheduled to be introduced after 2023.

Looking at the sharing sector, JLR’s venture investment subsidiary InMotion has invested in promising startups and also works directly on various app-based sharing services.

Jaguar Land Rover: Focusing on ACES Sector