Copyright FOURIN, Inc. 2023
China’s A-Segment BEV Market in 2021
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In China, A segment BEV sales skyrocketed in 2021 compared to the previous year, reaching 863,246 units. The small BEV Hongguang MINI released by SAIC-GM-Wuling in July 2020 became a big hit, accelerating the growth of the A-segment market in 2021. Following the success of the Hongguang MINI, other manufacturers are now also releasing small BEV models one after another. In addition to major manufacturers such as Changan Automobile and SAIC Motor, emerging BEV manufacturers are also entering the A segment market. Moreover, there are a number of low-speed BEV manufacturers who are trying to set foot in the BEV market through the acquisition of production qualifications for regular automobiles.
Prices range from around 25,000 CNY to nearly 90,000 CNY. Models in the low-price range meet the minimum safety performance and functions of an automobile and are designed to be limited to daily short-distance travel to keep prices down. On the other hand, high-priced models feature enhanced functions such as parking support and driving support systems. In the low-price range, equipment is limited and models tend to have similar designs, so product differentiation is an issue.