Recent Sales Performance of Former PSA Brands in the Japanese Market

This report summarizes the recent trends of Stellantis’ brands (Peugeot / Citroën / DS) that formerly belonged to PSA in the Japanese market. Sales volume reached a record high of 18,855 units in 2021, and the share of the foreign brand car market had risen to 7.3%, but from 2022 onward annual demand dropped to just over 14,000 units, market share dropping to below 6%. Although efforts are being made to prevent products from becoming obsolete by constantly introducing special edition models, the three brands have not been able to come up with definitive sales measures.